Meet the maker: Lemonade Amsterdam
May 19, 2017
It’s time for a new edition of the Meet the maker series. In these series, I want to introduce you to some inspiring people. Changemakers that decided to step up their game and be the change in the fashion industry.
Today I want to introduce you to Nathalie Klok from Lemonade Amsterdam. Nathalie is the owner of this beautiful brand that designs and makes all of the clothing itself.
Q: Lemonadeamsterdam is a new brand, based in Amsterdam. Can you introduce yourself to the readers?
LemonadeAmsterdam is a Slow Fashion Label for Women. Our style is simple but stylish with a Twist. All our items are handmade in limited editions in Amsterdam. When you shop at lemonadeamsterdam.com your fashion item is ‘made to order’. So we do not have large stocks & in the end zero waste. We also have the ambition to make fashion more personal, so when women order an item, this item is specially made for them. Completely different from current Fashion brands & Online stores. We hope this approach will bring (some) change in the way consumers experience fashion, stores & their clothes.
Q: How did you come up with the idea to start your own brand?
When I was a teenager I loved to shop. I was a real fast fashion consumer. But in my twenties, I discovered the best second-hand clothing shops in Amsterdam. Here I found unique items in a unique and more personal environment (small shops with a great atmosphere). The fast fashion labels and stores were less attractive to me and my shopping behavior changed. After my study Social Psychology, I worked as a marketing researcher for commercial companies. But my dream about making a change to the fast consumer society was still there. So I quit my job and started LemonadeAmsterdam.
Q: What’s the biggest challenge that you had to face when it comes to running your own company?
A big challenge was (and still is) that I have to make choices and stay focused on the choices that I make. I started to design and create Women & kids clothes. But after a year I had to admit that was too much to handle. So I had to make a choice: women or kids. Finally, I am focusing on Slow Fashion for women and I want to use more and more organic fabrics and trying to reuse fabrics.
Q: What more can we expect from your brand in the next couple of months?
To have more impact on the change from a Fast to a Slow consumer world I want LemonadeAmsterdam to become a Slow Living platform. This platform offers other slow and ethical brands a ‘platform’ to show themselves to the world and cooperate.
Q: What’s your biggest tip for everybody that wants to work in the sustainable fashion industry?
Reach out to consumers & brands with a Slow, Ethical mentality and be clear in your message.
Thank you, Nathalie, for the beautiful top. I feel really honored to be one of your brand ambassadors!